Brand Monitoring

Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include a newspaper article about a merger or complaints on social media.

The purpose is ultimately to be able to respond and act on these mentions. It can help you jump on good publicity or spot a crisis before it becomes a crisis (check out our blog on crisis management for more details on that). It’s also great for getting info on how your products are viewed and talked about.

Here’s a few key channels and areas:

  • Print media, from newspapers to magazines
  • Online publications and blogs
  • Forums
  • Social media platforms
  • Review sites
  • Broadcast media
Brand Monitoring