Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include a newspaper article about a merger or complaints on social media.
The purpose is ultimately to be able to respond and act on these mentions. It can help you jump on good publicity or spot a crisis before it becomes a crisis (check out our blog on crisis management for more details on that). It’s also great for getting info on how your products are viewed and talked about.
Here’s a few key channels and areas:
- Print media, from newspapers to magazines
- Online publications and blogs
- Social media platforms
- Review sites
- Broadcast media